Auto Repair Website Design
New technology-driven trends are poised to disrupt and transform the auto repair industry. These trends will revolutionize the way automobiles are built, powered, and repaired.
ADA Compliant Auto Repair Websites
You are most likely familiar with the Americans with Disabilities Act (ADA). To comply with this act, you may have installed handicap parking spaces, access ramps to your building, elevators rather than stairs if public areas are on different levels, bathrooms that accommodate the handicapped, etc. But is your website ADA compliant? I’ll bet you didn’t know that it needs to be. While websites are not specifically identified in the ADA itself, leave it to lawyers and certain judges to interpret the act in a way that could put your business in legal jeopardy. Certain states, like California, have laws that take the ADA to the next level.
Back in 1990, the ADA was established to end discrimination based on various types of disabilities, for both employees and customers. Title I narrows the act down and may exempt you from needing to worry about it by saying that you must be in full compliance if you have at least 15 full-time staff members and are open at least 20 weeks of the year. Title III addresses places of “public accommodation.” Equal access to services must be available. And this is where the waters get muddy.
The average age of the U.S. vehicle fleet has increased 17% in the last ten years.
The average length of vehicle ownership for new and used vehicles has increased 60% in the last ten years.
75% of aftermarket auto repair is performed by independent auto repair shops, while 25% of the business lives with dealerships.
Importance of Having a Good Auto Repair Website
Getting new business starts with a great website that not only looks good, but also performs well. The expert team at Autoshop Solutions uses successful digital marketing tactics to direct traffic to your website, make the phone ring, and fill your bays with cars. We provide an easy to read dashboard that shows your growth month after month, paired with our exceptional customers service.
One of the first places a consumer will head to search for parts, distributors, and auto services is online. You need to make sure you are found online with a robust digital presence. Your website should be at the center of digital experience for your customers and prospects with the majority of your digital content driving traffic to your website.
Email content, videos, and social posts are all high drivers of website traffic. Website landing pages are still one of the top ways prospects provide information or show interest in your products and services. So be sure to continually optimize your website with fresh content and continually share to third-party sites.
SEO is also an integral component of an integrated digital marketing strategy. According to research by Google titled “Understanding Consumers’ Local Search Behavior”, 4 in 5 consumers use search engines to find information before making a purchase decision. And of course, the higher you rank on sites such as Google and Yahoo, the better the results. 53% of searchers click on the first organic result, with 25% clicking on the second and third results.
Mobile Friendly Auto Repair Website Design
The world is an increasingly interconnected place. Telecommunications have done wonders to connect continents and cultures in real-time into one global culture, and air travel has shortened the lengths of the earth to traversable times. Additionally, as cities grow larger and absorb farther and farther territories into their extended metropolitan areas, one thing remains a constant necessity: vehicles.
Cars have brought cities, states, countries and people together like no invention had ever before, and have revolutionized the modern world to the point of being inherently necessary to its proper functioning.
Mobile Ready Web Design
Search Engine Friendly
Search Engine Optimized Auto Repair Website
New business models that combine and are driven by connectivity services, shared mobility, and feature upgrades are a new trend to expand the automotive revenue pool by more than 25%. That will significantly diversify and increase the on-demand, data-driven mobility services. In addition, it can increase the demand for aftermarket products and services by as much as 50%. The auto repair industry must update and upgrade the autonomous technology platforms through the use of software-based systems on-demand in privately used vehicles to meet the personal needs of vehicle owners as technology advances.
Connectivity Services, Shared Mobility, And Feature Upgrades
New business models that combine and are driven by connectivity services, shared mobility, and feature upgrades are a new trend to expand the automotive revenue pool by more than 25%.
Developments in emerging markets are triggering dramatic economic changes. This trend is accelerated by changing consumer ownership preferences and the rise of several new automotive technologies
Growing Preference For Having Dealerships Handle Repairs
In recent years, automobile owners have shown a growing preference for their maintenance and repair services at automobile dealerships.